Group Order has existed for years and still isn't the default for shared meals. A Jobs-to-be-Done teardown of why — and 15 specific changes to fix it.
Group Order's adoption problem isn't a feature gap, it's a framing gap. The feature is built to consolidate one order; the actual job people hire it for is coordinating a group of different appetites and budgets with the least possible back-and-forth — and it currently doesn't do that job well.
Make the group flow visible at the moment a group decision is being made — not buried after a solo cart is already started.
A single link the whole group can edit live, replacing the screenshot-and-text-back-and-forth workaround people use today.
Split by item or evenly, settled in-app — removing the most commonly cited reason groups default to one person's card and informal IOUs.
A lightweight voting mechanic for shared items, so the group doesn't stall waiting on one slow responder.